Why We Are Not MLM Or An Affiliate Program

Hello My Power Mall Member,

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When we first conceived and designed My Power Mall, this is one of the first questions we received… Our answer follows.

Q: I am really concerned that this is MLM! If it looks like a rose, smells like a rose and has thorns like a rose, it’s a rose! Anything that requires someone to get levels to make any money is MLM.

A. We have done quite a bit of research into just what MLM and Affiliate Marketing is - how they differ and how they are similar. Here is what we've discovered:

MLM vs Affiliate Marketing (AM) - what's the difference?

Affiliate Marketing

AM is always FREE to join
AM is typically one tier but can be 2 tiers
Training and support, if any come directly from the company (not a sponsor or upline)
AM is selling products or free offers or generating leads.
You get paid commission for the sale or offer or lead
You don't get paid for recruiting others into a business - you get paid for selling the end product to end users.

Sometimes you get paid a percentage of commission earned by webmasters you refer - but only one level deep. However, it's always for selling the product or service and not for bringing them into a business.

It's MLM or Network Marketing if...

You have to buy a starter kit or pay to join
If you have to buy products
If you have to qualify for income
If it's more than 2 levels of pay (you and the person you refer)
There are buzzwords like upline, downline, sponsor, matrix, spillover
If you can't understand the "comp plan"
If it takes 8 pages to explain the comp plan
If you have to recruit, sponsor and/or train others
If the only ones that get rich are at the top

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Our CEO & Founder, Ginny Dye writes:

As I did all the research and pondered what I was learning, I realized what I am proposing is neither MLM nor an Affiliate Program. I've been clear about the pitfalls I see in MLM. While Affiliate Marketing doesn't have those same pitfalls, it has plenty of its own. The only people who make real money with Affiliate Marketing are those people who are pros in E-Commerce, website development, Search Engine optimization, and other things that the average person simply won't be able to succeed at. Again, if the merchant has enough people out there selling just 1 or 2 things it all adds up to great money for them - but it doesn't make much for the Affiliate.

As I pondered this during the early hours this morning I realized what I am proposing simply doesn't have a label. It doesn't fit under anyone's definitions. I personally love that! Wouldn't it be incredible if we have a system that can be used in a way that has never been used before - creating a program that actually works for people! Something that works... now that's an exciting concept!

I think we can choose to be thrown by the idea that it even smells like MLM, or we can consider the possibility that we are blending the good things from both MLM and Affiliate programs - creating SOMETHING THAT WORKS!
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One of our own My Power Mall members had another take on this that we absolutely loved:

It seems to me that a good description of this business wouldn't as I agree be MLM or AM or the like but maybe – WM - (Wealth Marketing).

By this I don't mean Wealth just as in a financial sense because as we know, there is much more to it here at My Power Mall.

Yes I was attracted by a much better chance of success for the 97% of current internet failures out there.

Yes I was attracted because there is no financial risk.

Yes I joined because you don't have to sell, we just give it away.

But:

Wealth can also be measured in a spiritual sense.

The fact that what we are giving away will help change people's lives.

The fact of giving something back to society as a whole.

The fact that identifiable worthy causes and individuals will benefit from the actions of other's - (Our Membership and Corporate) where they have possibly not had any recognition from any source in the past.
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The bottom line is that My Power Mall simply doesn’t fit any “model” that’s out there. We have the opportunity to lead the way in a business that is truly designed for every single person to be able to succeed. We believe that’s something you can be very proud of!

We believe in you!

The My Power Mall Team @
WahGuide Power Mall

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Shopping Tip: The Information Booth on your mall is like the Information Booth at your neighborhood mall. It will not tell you where specific products are located, but it will tell you where certain types of stores are found. In other words, you don't walk up to the Information Booth at the neighborhood mall and ask for a Panasonic 50" plasma TV. You ask for a store that sells TVs or electronics. It's the same with the Information Booth on your My Power Mall mall. Type in a GENERAL term (shoes, computers, toys, magazines, etc.) NOT specific products. For more help, you can click on the question mark in the blue circle under the Information Search button.

Business Building Tip: Place free classified ads with your local paper and college paper. (Robin Hancock, Illinois) People are always looking for something that's free, and what's better than My Power Mall?

Change the World Tip: Don't dump oil, grease, antifreeze, pesticides, fertilizers, paints, cleaners, and other toxic household products down the storm drain or street gutter. Such products end up in rivers, lakes, and oceans (depending on where you live) and ground water supplies. You most likely have a recycling drop-off in your community. Call Public Services to find out where it is. (From our 101 Ways to Help Planet Earth ebook)

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